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Facebook Dating is on the rise, and there’s an obvious reason you might like it too. What Happened: Remember when Facebook launched a dating feature back in 2019? Most of us probably rolled our eyes or didn’t even notice.
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But get this: it has quietly become a huge deal. We’re talking about 21 million people using it every single day. That’s actually more daily users than Hinge! It’s just built right into the regular Facebook app you already have. You can make a totally free profile, and it tries to connect you with people based on stuff you’re into, events you’re going to, or friends you have in common. After a bit of a slow start, it’s apparently a massive hit with the over-30 crowd, and it’s even starting to catch on with younger folks. This is all happening at a time when, let’s be honest, most of us are totally sick of paying for dating apps and just swiping forever into the void. Why Is This Important: This whole thing is a really smart move for Facebook (or Meta, whatever). It shows they’re not just about that old, messy news feed anymore. They’re trying to stay relevant by focusing on parts of the app that are actually useful – like Marketplace, Groups, and now, dating. It’s how they’re trying to keep up as we all, especially Gen Z, change how we use social media. The other big piece? It’s completely free. They don’t make money by charging you for “super likes” or to see who swiped on you. They make money by just keeping you in the Facebook app longer, where you’ll see more ads. It’s a clever way for them to build out a huge dating service without annoying everyone with a dozen different subscription plans. Recommended Videos. Why Should I Care: So, what’s in it for you? Well, if you’re just done with hitting a paywall every time you want to see who likes you, this is a real alternative. It’s free, it’s already on your phone, and it’s tied to your actual social circles (which feels a little more real, maybe?). You can even get your friends involved to “matchmake” for you, or try out some of their new AI tools that suggest people they think you’ll actually vibe with. Image used with permission by copyright holder. What’s Next: It looks like they’re just getting started. Meta is planning to add even more AI-powered features, including one called “Meet Cute” that will give you just one hand-picked match per week. The whole idea is to help you stop the endless, soul-crushing swiping. Look, Facebook Dating probably isn’t going to kill Tinder overnight. But with this many people using it and all this new AI tech, it’s definitely going to shake things up. It might just change what we expect from finding someone online. News Writer. Moinak Pal is has been working in the technology sector covering both consumer centric tech and automotive technology for the… Editors’ Recommendations. Meta is killing Messenger on desktop, here’s what you need to do Just in case you missed it, Facebook job boards are back The new ways Meta will pay you to make content for Facebook and Instagram Facebook reveals the cause of Monday’s global outage This is how much Facebook’s outage is thought to have cost it. What’ll happen to your WhatsApp account if you don’t agree to new privacy policy. WhatsApp recently announced it would be changing its privacy policy, in a move that has many users worried about how much of their data will be shared with WhatsApp's parent company, Facebook. Now, the service has revealed what will happen to the accounts of users who don't agree to the new policy by the May 15 deadline. TechCrunch contacted WhatsApp for more details on what would happen to users' accounts if they didn't agree to the new privacy policy. It reports that WhatsApp will slowly ask" its users to agree to the new privacy changes, warning that they need to do so to continue having full access to the app's features. Users who decline to accept the new policy will be able to continue using the app for a few weeks, but only in a limited way. “For a short time, these users will be able to receive calls and notifications, but will not be able to read or send messages from the app,” the company told TechCrunch.
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